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TikTok and Edkasa Exam Ready Scholarship Extension Program

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TikTok, in collaboration with edtech startup Edkasa and the Sindh Education Foundation SEF, is extending its #ExamReady scholarship program to over 10,000 deserving students in the province of Sindh, Pakistan. The goal of the program is to digitize learning processes and improve learning outcomes for post-primary students in grades IX to XII. This partnership is part of TikTok and Edkasas ongoing efforts to improve learning outcomes through technology and provide a world-class online learning experience through the Edkasa app. The students will get the information of TikTok and Edkasas Exam Ready Scholarship Extension Program

The #ExamReady campaign was initially launched in 2022 to facilitate online education and distance learning for high school students in Pakistan. The campaign included over 500 educational videos online covering Chemistry, Physics, and Mathematics, with study tips and exam hacks. The videos became an instant favorite with Pakistani students on TikTok, garnering over 665 million views and close to 100 million video creations since its launch.

The partnership with SEF will help promote quality education across disadvantaged areas of Sindh, and scholarships will be extended to students who may struggle in the traditional classroom learning model due to an overburdened system. The #ExamReady scholarship program is designed to help millions of Pakistani students gain access to quality education, and it has already rewarded online study grants to 18,000 deserving students from across Pakistan.

Zara Basharat Higgs, Manager Public Policy Programs and Partnerships for South Asia and Pakistan, said, "We believe that education is a fundamental right, and technology has an integral role to play in improving access and outcomes for students. We are proud to partner with Edkasa and the Sindh Education Foundation to extend our #ExamReady scholarship program and help even more students in disadvantaged areas of Sindh gain access to quality education. Through this partnership, we hope to continue to make a positive impact on the lives of young people in Pakistan and beyond."

Fahad Tanveer, CEO at Edkasa, said, "There is great potential to be unlocked when we work together to make quality education more accessible for our children. With strategic support from TikTok and the tremendous initiative demonstrated by the team of the Sindh Education Foundation, we are grateful to support the learning of students across Sindh on the Edkasa app."

Abdul Kabir Kazi, Managing Director of the Sindh Education Foundation, added, "Through this partnership, our students have gotten a platform to improve their capacities further. The added feature of preparation for SAT and entrance exams has also been widely acknowledged by the students of Grade XII who are very excited." The government of Sindh has taken various steps for the promotion and development of education across the province, mainly in the form of Public-Private Partnership initiatives benefiting around 850,000 students in more than 2,600 schools and non-formal education centers across Sindh.




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