KU Innovative BS Program in Mass Communications

University of Karachi KU is introducing a groundbreaking four-year BS degree program in the Department of Mass Communications, aiming to provide students with contemporary skills in the rapidly evolving field of digital media marketing. The candidates can get the fresh information of KU Innovative BS Program in Mass Communications.

New BS Program: BS Digital Media Marketing

KU Vice Chancellor, Professor Dr. Khalid Mahmood Iraqi, announced the launch of the BS Digital Media Marketing program for the academic year 2024. The unveiling took place at a ceremony held in the Sarwar Naseem Hall of the Department of Mass Communication.

Significance of Digital Media Marketing: A Forward-Thinking Course

Dr. Iraqi emphasized the relevance and importance of Digital Media Marketing in todays dynamic landscape, considering it an ideal course for young individuals looking to navigate the intricacies of modern marketing strategies.

Expansion of Degree Programs: KUs Ongoing Initiatives

Dr. Iraqi also highlighted the universitys commitment to diversifying its academic offerings. In recent years, KU has introduced several innovative degree programs, including BS in Poultry Science, BS in Public Health, BS in Human Nutrition and Dietetics, BS in Medical Laboratory Technology, and this year, the BS in Sports Business Management.

Admission Criteria: Welcoming Graduates and Intermediate Students

In a move to encourage a diverse range of students, KU has decided to permit graduates to enroll in BS Digital Media Marketing, extending this opportunity beyond traditional post-intermediate education pathways.

Milestone Achievement: KUs Pioneering Role

Dr. Asmat Ara, Chairperson of the Department of Mass Communication, proudly announced that KU has become the first public sector university to offer the BS Digital Media Marketing degree, positioning itself at the forefront of educational innovation.

Industry Insight: Perspectives from Experts

During the ceremony, prominent speakers like Dr. Asif Iqbal, President of Digital Marketing Association Pakistan, and Manzar Ilahi, Head of Digital Output at Geo Pakistan, shared their insights on the importance of digital media marketing in the current landscape, underlining its significance for future professionals.

Nurturing Future Marketers and Communicators

The University of Karachis launch of the BS Digital Media Marketing program marks a significant step toward preparing students for the evolving demands of the digital age. By offering a diverse range of contemporary degree programs, KU continues to demonstrate its commitment to providing students with the skills and knowledge necessary for success in their chosen fields. Aspiring marketers and communicators can now explore this innovative program, paving the way for a dynamic and fulfilling educational journey.